People of all ages want to connect to a deeper level and feel connected to the community especially when they're transacting the most expensive asset of their life; a luxury property. As every successful person will tell you, the key to establishing a connection with your audience is to be real. You should show who you are, what your brand stands for, and what you believe in. To be real, we sometimes must show our vulnerable side, and that’s exactly what people want to see. In the era of picture-perfect Instagram content, there is a lack of true emotion. This is why vlogging is becoming such popular content across so many social platforms.
If you’re a real estate sales professional looking to boost your real estate business and build a stronger connection with your potential buyers – the time is now to develop a video marketing strategy for your band. Real estate video marketing or vlogging is a growing trend, and the industry isn’t showing any signs of slowing down in 2021.
Vlogging and Real Estate.
A vlog is like a blog post but in video form, as per Merriam-Webster’s definition. Vlogs are different than other video content, where the video maker might never actually appear or speak on camera. Vlogs have more personality and typically feature the video maker throughout the whole video.
According to the National Association of Realtors, online video sites have quickly grown in popularity, with 36% of people using video as an informative source during the process of searching for a luxury home. A well-made real estate video – whether a virtual tour shot by phone or aerial footage captured by drone – can be an invaluable resource for both buyers and sellers, since it showcases the property in much more detail than a photo or textual description ever could.
In a real estate context, an example of a vlog would be a video where a real estate sales professional is sharing their tips for prepping a home for listing. The agent would appear on camera talking to viewers. This is different from a listing video, which might only feature footage of a home, set to music and with text overlays.
Most of the time, the audience doesn’t know what’s happening behind the curtains. In reality, real estate is exciting, empowering, and fun. And you can show it through vlogging. Don’t be shy about showing what’s happening behind the scenes, tell your story, demonstrate the success and failure of your brand, and let people know the amount of work you put into it. This will help your leads be more invested in your brand where you can establish a connection that they can relate to.
The most successful vloggers have a good portion of their viewers because of their personalities, so don't be afraid to let your audience meet the real you.
Reasons why Vlogging is a powerful tool in Real Estate for 2021.
Vlog content can be a powerful marketing tool, especially for real estate sales professionals. A good vlog can either make you or break you.
When it comes down to it, real estate vlogging has proven to be immensely successful across all industries. In 2021, research shows that:
- Real Estate sales professionals with video marketing get 66% more qualified leads per year and a 54% increase in brand awareness.
- At the same time, agents who rely on video will be able to grow their revenue nearly 50% faster than those who do not.
- Videos excel on social media since they are more engaging and more easily shareable than images alone. Video content can help generate 1200% more social shares than images and text combined.
Vlogs allow you to show off your personality and build your brand — the next best thing to meeting potential clients in person. It remodels your blog content if you're already writing blogs, and, can boost your reach and engagement on social media. It’s time to consider vlogging in your strategy as a real estate sales professional. Here’s why:
It gives you authority.
What better way to show you are very knowledgeable about what you are selling than by jumping on camera and sharing your knowledge with your potential clients. Vlogging shows that you know what you’re doing versus just “reposting an article” or writing a blog. Getting personal with your client works, especially in the world of luxury real estate.
It provides a positive introduction to who you are.
If you’re regularly working with people through social media or want to expand your online media presence, then jumping on camera is the way to go. It allows your potential clients and referral partners to get to know you on a deeper level. They read your body language and see how you connect. And, it also attracts people that you would want to work with in the future.
It makes you stand out from the rest.
Real estate listings with videos receive 403% more inquiries than those without videos. For a local real estate sales professional trying to make your way through the upscale market, video production and optimization can be a key growth lever. Incorporating video into your online marketing can boost your lead generation efforts and expand your network.
It gets you exposure.
Here are some reasons why:
- Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
- According to Webdam, videos on social media get 3 times the number of inbound links than plain text posts.
- Social videos also generate 1200 percent more shares than text and images combined.
In short - social media favors video content native to the platform it’s on.
The use of technology to search for houses can be a helpful tool. Clients value personal connections and adding a personal touch when it comes to real estate transactions.
How the Philippines' leading luxury real estate developer elevates real estate vlogging.
As with most video content on the internet, it all starts with YouTube. YouTube has more than 2 billion logged-in monthly users. There are other video platforms like Vimeo but when you're aiming for engagement and building an audience, YouTube is both the starting and ending point. There's simply no other place for internet video of this type.
Brittany Corporation delivers quality content for the affluent market. Whether the purpose is for entertainment, teaching new skills, or informing the world about what’s relevant today, a great YouTube channel must produce good content. The kind of information that changes your life, helps you see a new perspective, and makes you stick with the video from beginning to end.
What separates Brittany Corporation from the rest is that they are more tactful about how they execute their videos. Showcasing the realness and allure of luxury properties that are rich in character and sophisticated in their thematic appeal. Brittany embodies beauty in every detail; you will find the most beautiful houses in the Philippines and other luxury properties admirably captured in YouTube videos.
The YouTube channel was made to provide consumers with an inside view of luxury properties for sale in excellent locations: Portofino in Alabang, La Posada in Sucat, Georgia Club in Sta. Rosa, Laguna and Crosswinds in Tagaytay. That also focuses on the distinctive lifestyle and exclusive amenities that only Brittany can offer.
Brittany Salesforce to launch its official YouTube Channel for luxury real estate vlogs and for the Elite Seller.
Video is not a unique medium in real estate marketing but Brittany Salesforce is leveraging it in an innovative way.
Brittany Salesforce is about to launch its official YouTube channel that provides homebuyers and the Elite seller additional video content with answers to frequently asked questions, while also offering insight into real estate as a career.
The channel features categories of video: the Spotlight section provides candid views into some of Brittany Corporation's most exceptional properties and the lifestyles of the privileged few and the Property section contains videos on the luxury properties featured by the network. The YouTube channel also showcases the latest news from the network’s Facebook and Instagram pages and also offers direct links to Brittany Corporation’s videos of lifestyle and amenities, and exclusive materials for the sales channels. This provides the sellers with an additional marketing platform that optimizes search results for each listing.
Video has become one of the most powerful tools available to business owners. Video adds more dimension and personality to visual listings and your brand, and the Internet public is hooked on videos. Statistics don’t lie: Making videos is another great way to build your reputation online, share your professional perspective and increase your search rankings and leads. It's undeniable why vlogging is an important real estate strategy nowadays. Vlogging is huge and is only getting bigger. It would be extremely wise to hop on this marketing trend.